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SEO Marketing

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An SEO Company You Can Trust.

More exposure. More customers. More milestones to celebrate. No matter the goal, our SEO company can help you achieve it.

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What Is SEO?

SEO stands for Search Engine Optimization. It’s a digital marketing strategy that improves your site to show up for relevant online searches. When you have greater online visibility and rankings than your competitors, this can help you win customers and improve your bottom line.

At Big Leap, our SEO marketing is not a quick fix. We do not provide temporary, immediate solutions for lasting challenges. Our methods consist of honest work, careful optimization, and consistent effort to ensure sustainable business growth and continual results for your brand.

If you’re looking for an experienced, trustworthy SEO company to deliver SEO services made to achieve long-term success, look no further.

The Hard Truth About SEO

SEO isn’t easy, but it can provide long-term, steady growth for your business. Check out these SEO stats to see why it is so vital for successful companies.
75% of people never scroll past the first page of search engine results
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There are an estimated 3.5 billion searches on Google each day. (Internet Live Stats)
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SEO drives 1000%+ more traffic than organic social media. (BrightEdge)
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SEO leads have a 14.6% close rate compared to a 1.7% close rate for outbound leads (radio/TV ads, direct mail, etc.) (HubSpot)
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Is SEO Your Solution?

It’s not about keyword rankings and link building. It’s about solving your pain points and helping you grow. If these sound like you, don’t worry. We’ve got your solutions right here with Big Leap’s tried-and-true SEO services.

SEO That Delivers

With 12 years of experience and a book of businesses that includes companies in all industries and sizes, we do SEO the right way. What exactly does that mean? Take a look at what Big Leap’s SEO services include:

Research & Analysis

Good SEO starts with extensive research and analysis. Our specialists invest time and effort during this critical phase to design customized growth strategies.

180-point site audit

Building a robust foundation to your SEO strategy requires a 180-point site audit. With access to tools like Screaming Frog and Ahrefs, our specialists will carry out an extensive site audit and provide a comprehensive report that includes critical errors and areas of opportunity.

Mobile audit

A site that isn’t mobile friendly won’t appeal to search engines or your audience. Not to mention, you’ll miss out on more than half of online traffic worldwide (Statista).

Keyword research & strategy

What are the keywords you’re currently ranking for? What about your competitors? How can you better utilize keywords to your advantage? Using tools like SEMRush, our team will identify areas to fine-tune and put together a keyword strategy layered with search intent. That way, you’ll start showing up for key phrases/queries your target audience is searching for.

Competitive Gap Analysis

Where do you stand against other businesses in your industry? What do you need to do to gain a competitive advantage? By conducting an extensive competitor analysis, we’ll look at key factors, like backlinks, domain age, and page speed, to help you get ahead.

Technical SEO

There’s a lot of technicality involved in SEO that can throw you for a loop. Lucky for you, we have a technical SEO process that will take this off your hands.

Technical site fixes

XML sitemaps, canonicalizations, improper redirects, the list goes on…There are numerous site components that need careful attention when it comes to maximizing your SEO results. We’ll start with the low-hanging fruits and work our way up to smooth out more advanced issues across your site. And don’t worry, our team will keep you updated on all changes and help you understand SEO along the way.

Site clean up

Your site might look pretty on the outside, but this isn’t always the case on the inside, which might explain those low traffic and conversion rates. We’ll take a deep dive into the backend of your site to identify areas that need massaging and areas that might just need a complete makeover. This may involve implementing code, robots.txt files, and HTTP authentication.

Metadata health

How are your meta-titles and meta-descriptions looking on the search results pages? Search engines rely heavily on metadata to determine your site and content’s relevance and ranking. Our SEO and content team will make sure your metadata follows SEO best practices and aligns with your target audience’s objectives. This will help your content rank better for a given keyword and entice people to click on your site.

Site structure

Google takes the user experience very seriously, which is why our SEO specialists invest time to ensure your site structure is looking solid. We’ll look at your URL structures, index and content pages, and more to verify all aspects of your site follow a logical flow. It will make both search engines and your users very happy.

Site speed

40% of people leave sites that take more than 3 seconds to load (Kissmetrics). How long is your site taking? With tools like Google’s PageSpeed Insights and GTmetrix, Big Leap has a site speed audit process ready to go to amplify your rankings and simmer down those bounce rates.

Local SEO

72% of people who do a local search, visit a business within 5 miles (Hubspot). If you have a storefront or provide local services, our SEO team ensures you’re seen by the right people at the right time.

Google My Business (GMB) audit

Our SEO specialists will build and refine your GMB page to confirm your business listing is up-to-date (address, phone, hours of operation, etc.) and stands out for relevant local searches.

Apple Maps audit

We’ll optimize your Apple Maps listing, so your prospects can find and locate your business while they’re on the road.

Bing Places audit

We don’t stop until we’ve made ALL our rounds. From incorporating the right URLs to selecting the right business categories, our SEO team will build and enhance your Bing Places listing as well.

Link Building

Before your content can rank, it needs links. A strong link-building strategy is one of the top 2 criteria considered in Google’s ranking factors.

Internal links

Which pages of your site carry the highest page authority? Do you have pages that link to them? Are there any links pointing to 404 error pages? Our SEO specialists will dive into these critical areas and build an internal linking strategy, backed by strong anchor texts and search intent. The goal is to pass authority from one page to another and guide your visitors to your most valuable pages.

External links/backlinks

When credible websites link to you, this tells search engines you have authority in your industry and helps boost your visibility. Using tools like Ahrefs and SEMrush, we’ll fine tune your backlink profile and analyze your competitors’ links. We’ll also go the extra mile and research potential sites that can link to your business and level up your backlink game.

SEO Frequently Asked Questions

SEO stands for Search Engine Optimization. SEO is the process of optimizing a website to help search engines better understand what the site is about and help it rank for various search terms, which results in more organic traffic search traffic from a search engine results page.
6 to 12 months. Some people will say that SEO should return results at 6 months but it is important to consider the type of strategies that you are implementing. On-site technical SEO improvements can sometimes produce results very quickly if the prior error was a grievous one. But link building and content building can take time to strengthen and see results from.

You can find keywords for your SEO strategy through a couple of different methods. There are online keyword tools like SEMRush, Ahrefs, or even Google Ad words. These tools provide multiple data points that help you make wise decisions in selecting your keywords. You can leverage Google Search Console to get a basic understanding of what keywords you currently get exposure for.

SEO is more than just picking keywords though. It is recommended that you have someone on your team that truly understands how good SEO is implemented and how truly great sites and content are created.

There are a few main points to consider when writing high-quality search engine optimized content.

1. Write with User Intent in mind. When someone searches for something in a search engine, they are typically seeking to have a need met or question. If you are a high-quality source of that answer or need it can go a long way.
2. Be grammatically correct and well-spoken. Search engine crawlers want to provide the best content possible for their users. So they have gotten very good at selecting well-written content, so you don’t want misspellings and grammatical errors weighing you down.
3. Choose your focus keyword wisely. Don’t just pick the keywords that have high search volume and then call it good; answer the questions people are asking in meaningful and value-filled ways.
4. Be clear, concise, and get to the point. Don’t write long content just for the sake of it being long. If your content is meant to answer a question, answer the question in the first paragraph in a concise way. Then you can go in-depth in the rest of the content.
5. Charts, images, and other visuals are your friends. People are probably going to get bored if the only thing on your page is words; you know it, they know it, and Google knows it. Adding visuals with proper alt text help both the user and search engines see your content in a better light.