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Reputation Management

Take Full Control of Your Online Reputation.

What are people saying about your business? Want that perception to change? The online landscape can be a scary place. But rest assured, with our reputation management services, you can fix this. We’ll help you harness the right strategies and take full control of your reputation.

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What Is Online Reputation Management?

Online reputation management (ORM) is a strategy that proactively monitors and controls your company or personal brand online.

There are three different types of reputation management:

  • Managing reviews
  • Monitoring brand mentions
  • Controlling and influencing search results

Reputation management is no walk in the park—you can’t simply take down websites from search engines or change your public image overnight. It requires tapping into various strategies like:

  • SEO: Owning your branded keywords to push negative listings further down the SERPs (search engine results pages), while pulling positive listings up.
  • Content marketing: Repurposing high-quality content and conducting outreach to spread the word about the positive aspects of your brand.
  • Review monitoring: Using online tools to consistently keep track of brand mentions and respond to customer feedback.

The Hard Truth About Online Reputation Management

Your reputation matters. How you appear online can impact your business, career, and sometimes even your personal life.
94% of consumers say an online review has convinced them to avoid a company. (ReviewTrackers)
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79% of shoppers trust online reviews as much as personal recommendations. (BrightLocal)
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Nearly 70% of online consumers look at a product review before making a purchase. (OptinMonster)
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Businesses with one negative listing on the first page of search results risk losing 22% of their customers. This increases to 59.2% if they have three negative listings, and 70% if they have four or more negative listings. (Moz)
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Take Control

Is Online Reputation Management Your Solution?

Managing your reputation can feel overwhelming. The negativity is relentless, appreciation is seldom, and your to-do list is a mile and a half long. So if these sound like you, rest easy knowing we’ll shoulder most of the weight.

Online Reputation Management Strategies That Deliver

Even though there isn’t a one-size-fits-all approach to reputation management, there are key resources you need to navigate through the process.
Here’s what we offer:

Brand Health Analysis

We’ll start by evaluating your online listings to put together a strategy roadmap with long-term campaign goals.

SERP landscape evaluation

What kind of brand mentions exist on search results? Are they positive or negative? Do you have full control over these listings? We’ll evaluate these points to identify areas for improvement and opportunities.

Reputation management audit

What web properties do you need to control? Are your social channels optimized well? What keywords need to be leveraged? We’ll dive into an extensive audit that focuses on 3 areas: your sites, social channels, and content.

Reporting dashboard

All of that data from the audits need to go somewhere. We’ll set up an internal reporting software to record our findings and use it to give us a big picture look at your campaign and identify anything we missed.

Strategy roadmap

This is where we take time to put together all of our audit findings to create a 6-month roadmap. We’ll share this roadmap with your team to ensure we’re targeting the points that matter to you.

Roadmap Implementation

This is the meat of the campaign. Our reputation management team will leverage their digital marketing expertise and skills to bolster your online presence.

SEO

We put SEO front and center by ensuring the top-ranking results for your brand are controlled by YOU. This involves keyword research and setting up key platforms like Google My Business.

Backlinks & outreach

Backlinks are crucial in building your authority on the web. Through outreach and link acquisition campaigns, we’ll circulate your content to help you nurture a more beneficial brand identity.

Content marketing

We’ll take your branded keywords and use them to repurpose high-quality content on third-party sites. This will help push more positive listings at the top of search results, while moving your negative listings further down.

Reviews

From email to social media campaigns, we’ll help you leverage the right platforms to win more reviews. More importantly, we’ll help you respond to negative reviews, so you can leave a lasting impression.

Monitoring & Reporting

It’s not just about circulating new and improved content. It’s also about being meticulous listeners. After executing your campaign, we’ll proactively monitor its progress and make necessary changes.

Dashboard updates

We’ll revisit keywords every other month to track changes in competition and create new content. Our team will also help you monitor your review sites. When your search rankings shift, these will be updated in your dashboard.

Monthly reporting

Each month, we’ll provide your team with reports that outline KPIs, recent wins, concerns, and the next course of action. Our team will help you test out new strategies to achieve greater results.

SEO Frequently Asked Questions

SEO stands for Search Engine Optimization. SEO is the process of optimizing a website to help search engines better understand what the site is about and help it rank for various search terms, which results in more organic traffic search traffic from a search engine results page.
6 to 12 months. Some people will say that SEO should return results at 6 months but it is important to consider the type of strategies that you are implementing. On-site technical SEO improvements can sometimes produce results very quickly if the prior error was a grievous one. But link building and content building can take time to strengthen and see results from.

You can find keywords for your SEO strategy through a couple of different methods. There are online keyword tools like SEMRush, Ahrefs, or even Google Ad words. These tools provide multiple data points that help you make wise decisions in selecting your keywords. You can leverage Google Search Console to get a basic understanding of what keywords you currently get exposure for.

SEO is more than just picking keywords though. It is recommended that you have someone on your team that truly understands how good SEO is implemented and how truly great sites and content are created.

There are a few main points to consider when writing high-quality search engine optimized content.

1. Write with User Intent in mind. When someone searches for something in a search engine, they are typically seeking to have a need met or question. If you are a high-quality source of that answer or need it can go a long way.
2. Be grammatically correct and well-spoken. Search engine crawlers want to provide the best content possible for their users. So they have gotten very good at selecting well-written content, so you don’t want misspellings and grammatical errors weighing you down.
3. Choose your focus keyword wisely. Don’t just pick the keywords that have high search volume and then call it good; answer the questions people are asking in meaningful and value-filled ways.
4. Be clear, concise, and get to the point. Don’t write long content just for the sake of it being long. If your content is meant to answer a question, answer the question in the first paragraph in a concise way. Then you can go in-depth in the rest of the content.
5. Charts, images, and other visuals are your friends. People are probably going to get bored if the only thing on your page is words; you know it, they know it, and Google knows it. Adding visuals with proper alt text help both the user and search engines see your content in a better light.